Leah is an amazing woman, and it was a delight to see her. And through her, I found out that the PJ Library or Sifriyat Pijama ספריית פיג'מה in Hebrew, is now in Israel too as of the September, 2009.
Here is the website of the program, which is also in Hebrew and Russian:
Harold Greenspoon, the founder of the PJ Library, has a passion for the Jewish people and for Israel. Although Israeli children often know more about Jewish holidays than their American counterparts, Grinspoon discovered in conversations with Israeli educators that Israeli children are often unaware of what Judaism has to say about universal values. On his trips to Israel, he heard that most children do not have books at home, especially those outside the center of the country. He decided to start the program with 3000 kindergarteners, mostly from underpriviledged families in the north of Israel. Unlike the US program, it cannot be subscribed to individually but is subsidized locally in Israel.
If you know the program in the US, you will see that the application is identical pretty much to the one in the US:
Below you can see some of the books that were distributed this past year and the type of book shelf out of thick cardboard scraps that they will make in the fall.
What Is My Name and Who Am I?
The Legend of the Bridge
The Roosters and the Fox
The Tractor in the Sandbox
Grandpa's Bakery on the bookshelf